Social media is an important part of today’s law enforcement agency’s communications toolkit. Participants will learn how social media can work for your agency. Learn the importance of policy and tips to help get your message directly to your target audiences, and hold media accountable.
Tuition includes all instruction and handouts. Lodging and meals are excluded.
- $125 ILEA Member
- $150 Non-member
- The Power of Social Media
- What is Social Media
- Types of Social Media
- “Push” versus “Pull”
- How to Use Social Media to Hold the Media Accountable
- Why Should We Use Social Media?
- Track Social Media
- Social Media Pitfalls: Internal and External
- How Different Size Departments Utilize Social Media
- Managing the Social Media Beast
- Social Media Policies
- Tips for Using Social Media
- Website “Killers”
- Optimize Your Outreach
With more than 30 years’ experience, Judy Pal has served as an Assistant Commissioner with the NYPD, Director of Operations for FBI-LEEDA, Chief of Staff with the Baltimore and Milwaukee Police Departments, and was a member of the command staff of the Atlanta, Savannah, and Halifax (Canada) police depts.
Judy is proud to have conducted image and media training for thousands of law enforcement professionals during her career.
Pal is a past president of the National Information Officers Association, holds a Master’s degree in Public Relations and earned her Certificate in Police Leadership from Dalhousie University in Canada.
Who Should Attend?
This course is designed for managers and executives as well as public information officers in law enforcement and emergency service agencies.
8:30 am - 5:00 pm
Law enforcement personnel attending this course are eligible for eight (8) hours of Texas Commission on Law Enforcement (TCOLE) credit.
Course Cancellation Policy
Occasionally, the Institute for Law Enforcement Administration (ILEA) may be forced to cancel a scheduled program. Whenever possible, the decision to cancel is made at least fourteen days prior to the start of the program, and registered participants are notified once that decision has been made. If the distance to the training site requires that you make airline and/or hotel reservations, please contact ILEA (+1.972.244.3430) to inquire about the status of any program before making travel arrangements. While paid registrations in cancelled courses will be refunded in full, ILEA will not be responsible for monetary loss due to cancellations or changes in airline or hotel reservations.
The Institute for Law Enforcement Administration provides professional education and technical support to the law enforcement community.
A registrant in an ILEA program must be a sworn officer; a civilian employee of a law enforcement department; or an employee of a municipal, county or state agency.
Anyone interested in attending an ILEA program who does not meet the above standard requirements will need to request advance approval. Such requests will be considered on a case-by-case basis.